{"id":31734,"date":"2025-11-18T20:04:21","date_gmt":"2025-11-18T16:34:21","guid":{"rendered":"https:\/\/altonray.com\/%d9%83%d9%8a%d9%81-%d8%aa%d9%88%d8%ac%d9%87-%d8%a7%d9%84%d9%85%d8%b5%d8%a7%d8%a8%d9%8a%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d8%ad%d9%88-%d8%a7%d9%84%d9%85%d9%86%d8%aa%d8%ac%d8%a7\/"},"modified":"2026-10-14T17:17:44","modified_gmt":"2026-10-14T13:47:44","slug":"lighting-directs-sales-retail","status":"publish","type":"post","link":"https:\/\/altonray.com\/ar\/lighting-directs-sales-retail\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0648\u062c\u0647 \u0627\u0644\u0645\u0635\u0627\u0628\u064a\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0646\u062d\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0631\u062a\u0641\u0639\u0629 \u0627\u0644\u0633\u0639\u0631\u061f (\u0627\u0644\u0645\u062a\u062c\u0631)"},"content":{"rendered":"<h3>\u0645\u0642\u062f\u0645\u0629: \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0625\u0644\u0649 \u0628\u0627\u0626\u0639 \u0635\u0627\u0645\u062a<\/h3>\n<p style=\"text-align: justify;\" data-path-to-node=\"8\" data-mce-style=\"text-align: justify;\">\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u060c \u062a\u064f\u0639\u062f \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0631\u0641\u0648\u0641 \u0645\u0647\u0645\u0629\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0630\u064a \u064a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u062c\u0639\u0644\u0647\u0645 \u064a\u062a\u0648\u0642\u0641\u0648\u0646 \u0648\u064a\u0634\u062c\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0647\u0648 <b>\u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/b>. \u0641\u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0644\u064a\u0633\u062a \u0645\u062e\u0635\u0635\u0629 \u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0647\u064a \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0644\u0640 <b>\u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 (Perceived Value)\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u0631\u062a\u0641\u0639<\/b>.<\/p>\n<p style=\"text-align: justify;\" data-path-to-node=\"9\" data-mce-style=\"text-align: justify;\">\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0625\u0636\u0627\u0621\u0629 \u0645\u062a\u062c\u0631\u0643 \u0628\u0627\u0647\u062a\u0629 \u0648\u0645\u062a\u062c\u0627\u0646\u0633\u0629\u060c \u0641\u0633\u062a\u0638\u0647\u0631 \u062c\u0645\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0628\u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0646\u0641\u0633\u0647 \u0645\u0646 \u0627\u0644\u0648\u0636\u0648\u062d. \u0644\u0643\u0646 \u062e\u0628\u0631\u0627\u0621 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u064a\u0639\u0631\u0641\u0648\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u062c\u064a\u0647 \u0639\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u062d\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0631\u062a\u0641\u0639\u0629 \u0627\u0644\u0633\u0639\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0636\u0648\u0621 \u0648\u0627\u0644\u0638\u0644.<\/p>\n<p style=\"text-align: justify;\" data-path-to-node=\"10\" data-mce-style=\"text-align: justify;\">\u0646\u062d\u0646 \u0641\u064a <b>\u0623\u0644\u062a\u0648\u0646<\/b>\u060c \u0628\u0635\u0641\u062a\u0646\u0627 \u0634\u0631\u0643\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0625\u0646\u062a\u0627\u062c \u0625\u0636\u0627\u0621\u0629 LED\u060c \u0646\u0648\u0636\u062d \u0644\u0643 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0639\u0644\u0645 \u0646\u0641\u0633 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0645\u062a\u062c\u0631\u0643.<\/p>\n<hr data-path-to-node=\"11\">\n<h3><\/h3>\n<h3>\u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0623\u0648\u0644: \u0639\u0644\u0645 \u0646\u0641\u0633 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631<\/h3>\n<p data-path-to-node=\"13\">\u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0624\u062f\u064a \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u062b\u0644\u0627\u062b\u0629 \u0623\u062f\u0648\u0627\u0631 \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n<h4>\u0661. \u0627\u0644\u062c\u0630\u0628 \u0648\u0627\u0644\u062a\u0648\u0642\u0641 (Attraction &amp; Stop Power)<\/h4>\n<p data-path-to-node=\"15\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u062c\u0630\u0628 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u062e\u0627\u0631\u062c \u0648\u062a\u062c\u0639\u0644\u0647 \u064a\u062a\u0648\u0642\u0641 \u0623\u0645\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c. \u0641\u0627\u0644\u0636\u0648\u0621 \u0627\u0644\u0634\u062f\u064a\u062f \u0648\u0627\u0644\u0645\u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646 \u064a\u0641\u0635\u0644 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0639\u0646 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0645\u0643\u0627\u0646 \u0648\u064a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062a\u0648\u0642\u0641 \u0644\u0627 \u0625\u0631\u0627\u062f\u064a\u064b\u0627.<\/p>\n<h4>\u0662. \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0627\u0644\u062b\u0642\u0629 (Evaluation &amp; Trust)<\/h4>\n<p data-path-to-node=\"17\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0636 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0644\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0644\u0645\u0633\u0647 \u0628\u0623\u0641\u0636\u0644 \u0635\u0648\u0631\u0629 \u062d\u062a\u0649 \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u062c\u0648\u062f\u062a\u0647 \u0648\u064a\u062f\u0641\u0639 \u062b\u0645\u0646\u0647. \u0648\u064a\u0631\u062a\u0628\u0637 \u0630\u0644\u0643 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 <b>CRI \u0645\u0631\u062a\u0641\u0639<\/b>.<\/p>\n<h4>\u0663. \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u0627\u0631 (Wayfinding)<\/h4>\n<p data-path-to-node=\"19\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u0636\u062d \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u00ab\u0625\u0644\u0649 \u0623\u064a\u0646 \u064a\u0630\u0647\u0628\u0648\u0646\u00bb \u0648\u00ab\u0645\u0627 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0647\u0645\u00bb. \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0633\u0637\u0648\u0639\u064b\u0627 = \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629.<\/p>\n<hr data-path-to-node=\"20\">\n<h3><\/h3>\n<h3>\u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u062b\u0627\u0646\u064a: \u0665 \u062d\u064a\u0644 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0646\u062d\u0648 \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629<\/h3>\n<h4>\u0627\u0644\u062d\u064a\u0644\u0629 \u0661: \u062a\u0642\u0646\u064a\u0629 Spotlight (\u0627\u0644\u062a\u0631\u0643\u064a\u0632\u060c \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u060c \u0627\u0644\u062a\u0631\u0643\u064a\u0632)<\/h4>\n<p style=\"text-align: justify;\" data-path-to-node=\"23\" data-mce-style=\"text-align: justify;\">\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0628\u0633\u0637 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0625\u0628\u0631\u0627\u0632 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0631\u062a\u0641\u0639\u0629 \u0627\u0644\u0633\u0639\u0631.<\/p>\n<ul style=\"text-align: justify;\" data-path-to-node=\"24\" data-mce-style=\"text-align: justify;\">\n<li>\n<p data-path-to-node=\"24,0,0\"><b>\u0643\u064a\u0641\u061f<\/b> \u0627\u062c\u0639\u0644 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0633\u0642\u0641 \u0646\u0627\u0639\u0645\u0629. \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645\u060c \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u063a\u0628 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627 (\u0645\u062b\u0644 \u0627\u0644\u0633\u0627\u0639\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0648\u0627\u0644\u0645\u062c\u0648\u0647\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0627\u0644\u062d\u0635\u0631\u064a\u0629)\u060c <b>\u0645\u0635\u0627\u0628\u064a\u062d Spot Light \u0645\u0633\u0627\u0631\u064a\u0629 LED \u0630\u0627\u062a \u0632\u0627\u0648\u064a\u0629 \u0625\u0636\u0627\u0621\u0629 \u0636\u064a\u0642\u0629<\/b>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"24,1,0\"><b>\u0627\u0644\u062d\u0644 \u0627\u0644\u0639\u0645\u0644\u064a \u0645\u0646 \u0623\u0644\u062a\u0648\u0646:<\/b> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u0631\u0643\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c <b>\u0623\u0643\u062b\u0631 \u0633\u0637\u0648\u0639\u064b\u0627 \u0645\u0646 \u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u0645\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0645\u0642\u062f\u0627\u0631 3 \u0625\u0644\u0649 5 \u0645\u0631\u0627\u062a<\/b>. \u0647\u0630\u0627 \u0627\u0644\u062a\u0628\u0627\u064a\u0646 \u0627\u0644\u0636\u0648\u0626\u064a \u064a\u0631\u0633\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0628\u0634\u0643\u0644 \u0644\u0627 \u0634\u0639\u0648\u0631\u064a\u060c \u0625\u0634\u0627\u0631\u0629 \u0645\u0641\u0627\u062f\u0647\u0627 \u0623\u0646 \u00ab\u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0645\u064a\u0632 \u0648\u0630\u0648 \u0642\u064a\u0645\u0629\u00bb.<\/p>\n<\/li>\n<\/ul>\n<div class=\"mceTemp\">\n<dl id=\"attachment_27895\" class=\"wp-caption aligncenter\" style=\"width: 1024px;\" data-mce-style=\"width: 1024px;\">\n<dt class=\"wp-caption-dt\"><a href=\"\/?p=27895\" data-mce-href=\"https:\/\/altonray.com\/ar\/lighting-directs-sales-retail\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-%d8%aa%da%a9%d9%86%db%8c%da%a9-spotlight-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d8%aa%d9%85%d8%b1%da%a9%d8%b2-%d8%b1%d9%88-2\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-27895 size-full\" src=\"https:\/\/altonray.com\/wp-content\/uploads\/2025\/11\/\u0627\u0633\u062a\u0641\u0627\u062f\u0647-\u0627\u0632-\u062a\u06a9\u0646\u06cc\u06a9-Spotlight-\u0628\u0631\u0627\u06cc-\u0627\u06cc\u062c\u0627\u062f-\u062a\u0645\u0631\u06a9\u0632-\u0631\u0648\u06cc-\u06cc\u06a9-\u06a9\u06cc\u0641-\u0644\u0648\u06a9\u0633.-\u0646\u0648\u0631-\u0645\u062a\u0645\u0631\u06a9\u0632\u060c-\u0627\u0631\u0632\u0634-\u062f\u0631\u06a9\u200c\u0634\u062f\u0647-\u0645\u062d\u0635\u0648\u0644-\u0631\u0627-\u0627\u0641\u0632\u0627\u06cc\u0634-\u0645\u06cc\u200c\u062f\u0647\u062f-\u0648-\u062a\u0648\u062c\u0647-\u0645\u0634\u062a\u0631\u06cc-\u0631\u0627-\u0628\u0647-\u062e\u0648\u062f-\u062c\u0644\u0628-\u0645\u06cc\u200c\u06a9\u0646\u062f.jpg\" alt=\"\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0629 Spotlight \u0644\u0625\u0646\u0634\u0627\u0621 \u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062d\u0642\u064a\u0628\u0629 \u0641\u0627\u062e\u0631\u0629. \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u0631\u0643\u0632\u0629 \u062a\u0632\u064a\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0648\u062a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"1024\" height=\"559\" data-mce-src=\"https:\/\/altonray.com\/wp-content\/uploads\/2025\/11\/\u0627\u0633\u062a\u0641\u0627\u062f\u0647-\u0627\u0632-\u062a\u06a9\u0646\u06cc\u06a9-Spotlight-\u0628\u0631\u0627\u06cc-\u0627\u06cc\u062c\u0627\u062f-\u062a\u0645\u0631\u06a9\u0632-\u0631\u0648\u06cc-\u06cc\u06a9-\u06a9\u06cc\u0641-\u0644\u0648\u06a9\u0633.-\u0646\u0648\u0631-\u0645\u062a\u0645\u0631\u06a9\u0632\u060c-\u0627\u0631\u0632\u0634-\u062f\u0631\u06a9\u200c\u0634\u062f\u0647-\u0645\u062d\u0635\u0648\u0644-\u0631\u0627-\u0627\u0641\u0632\u0627\u06cc\u0634-\u0645\u06cc\u200c\u062f\u0647\u062f-\u0648-\u062a\u0648\u062c\u0647-\u0645\u0634\u062a\u0631\u06cc-\u0631\u0627-\u0628\u0647-\u062e\u0648\u062f-\u062c\u0644\u0628-\u0645\u06cc\u200c\u06a9\u0646\u062f.jpg\" data-mce- title=\"\"><\/a><\/dt>\n<dd class=\"wp-caption-dd\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0629 Spotlight \u0644\u0625\u0646\u0634\u0627\u0621 \u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062d\u0642\u064a\u0628\u0629 \u0641\u0627\u062e\u0631\u0629. \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u0631\u0643\u0632\u0629 \u062a\u0632\u064a\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0648\u062a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644<\/dd>\n<\/dl>\n<\/div>\n<h4>\u0627\u0644\u062d\u064a\u0644\u0629 \u0662: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 CRI \u0645\u0631\u062a\u0641\u0639 (CRI &gt; 90) \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0644\u0648\u0646\u0629<\/h4>\n<p data-path-to-node=\"26\">\u0644\u0627 \u0634\u064a\u0621 \u064a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062a\u0631\u0627\u062c\u0639 \u0639\u0646 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u062b\u0644 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0628\u0627\u0647\u062a \u0648\u063a\u064a\u0631 \u0627\u0644\u0648\u0627\u0642\u0639\u064a.<\/p>\n<ul data-path-to-node=\"27\">\n<li>\n<p style=\"text-align: justify;\" data-path-to-node=\"27,0,0\" data-mce-style=\"text-align: justify;\"><b>\u0643\u064a\u0641\u061f<\/b> \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0645\u062b\u0644 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0648\u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0648\u0627\u0644\u0645\u062c\u0648\u0647\u0631\u0627\u062a\u060c \u064a\u064f\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0635\u0627\u0628\u064a\u062d \u0630\u0627\u062a CRI \u0623\u0639\u0644\u0649 \u0645\u0646 90 \u0639\u0644\u0649 \u0627\u0644\u0631\u0641\u0648\u0641 \u0648\u0641\u064a \u063a\u0631\u0641 \u062a\u0628\u062f\u064a\u0644 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627. \u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0639\u0631\u0636 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0623\u0642\u0645\u0634\u0629 \u0648\u0644\u0645\u0639\u0627\u0646 \u0627\u0644\u0645\u0639\u0627\u062f\u0646 \u0648\u0639\u0645\u0642 \u0623\u0644\u0648\u0627\u0646 \u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\" data-path-to-node=\"27,1,0\" data-mce-style=\"text-align: justify;\"><b>\u0644\u0645\u0627\u0630\u0627 \u062a\u0645\u0646\u062d \u0625\u062d\u0633\u0627\u0633\u064b\u0627 \u0628\u0627\u0644\u0641\u062e\u0627\u0645\u0629\u061f<\/b> \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0645\u0646\u062a\u062c\u060c \u062a\u0632\u062f\u0627\u062f \u062b\u0642\u062a\u0647 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u062a\u0631\u062a\u0641\u0639 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0634\u0631\u0627\u0626\u0647. <b>\u0623\u0644\u062a\u0648\u0646<\/b> \u0647\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0625\u0646\u062a\u0627\u062c \u0645\u0635\u0627\u0628\u064a\u062d Spot Light \u0630\u0627\u062a CRI \u0645\u0631\u062a\u0641\u0639 \u062c\u062f\u064b\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u063a\u0631\u0636. \u0648\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u062d\u062b \u0639\u0646 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u062d\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u060c \u0641\u0646\u0646\u0635\u062d\u0643 \u0628\u0642\u0631\u0627\u0621\u0629 \u0645\u0642\u0627\u0644\u062a\u0646\u0627 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u062d\u0648\u0644 <a class=\"ng-star-inserted\" href=\"\/?p=27716\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwj0z7Gt9PuQAxUAAAAAHQAAAAAQlgQ\" data-mce-href=\"https:\/\/altonray.com\/ar\/retail-store-lighting-cri-spotlight\/\">\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u062a\u0627\u062c\u0631: \u062f\u0644\u064a\u0644 CRI \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0648Spot Light \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a>.<\/p>\n<\/li>\n<\/ul>\n<h4>\u0627\u0644\u062d\u064a\u0644\u0629 \u0663: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u062f\u0627\u0641\u0626\u0629 (Warm Light) \u0644\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0648\u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0628\u0627\u0631\u062f\u0629 \u0644\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629<\/h4>\n<p data-path-to-node=\"29\">\u062a\u062d\u062f\u062f \u062f\u0631\u062c\u0629 \u062d\u0631\u0627\u0631\u0629 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 \u0644\u0644\u0645\u0646\u062a\u062c:<\/p>\n<table style=\"height: 191px;\" width=\"1388\" data-path-to-node=\"30\" data-mce-style=\"height: 191px;\" class=\"mce-item-table\">\n<thead>\n<tr>\n<td><strong>\u0646\u0648\u0639 \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \/ \u0627\u0644\u0645\u0646\u062a\u062c<\/strong><\/td>\n<td><strong>\u062f\u0631\u062c\u0629 \u062d\u0631\u0627\u0631\u0629 \u0627\u0644\u0644\u0648\u0646 (\u0643\u0644\u0641\u0646)<\/strong><\/td>\n<td><strong>\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-path-to-node=\"30,1,0,0\"><b>\u0627\u0644\u0628\u0648\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629\u060c \u0627\u0644\u0645\u062c\u0648\u0647\u0631\u0627\u062a\u060c \u0627\u0644\u0639\u0637\u0648\u0631<\/b><\/td>\n<td data-path-to-node=\"30,1,1,0\">2700K \u0625\u0644\u0649 3000K (\u062f\u0627\u0641\u0626\u0629)<\/td>\n<td data-path-to-node=\"30,1,2,0\">\u062e\u0644\u0642 \u0625\u062d\u0633\u0627\u0633 <b>\u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0631\u0627\u062d\u0629 \u0648\u0627\u0644\u062c\u0648\u062f\u0629<\/b>. \u064a\u0645\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0642\u0636\u0627\u0621 \u0648\u0642\u062a \u0623\u0637\u0648\u0644.<\/td>\n<\/tr>\n<tr>\n<td data-path-to-node=\"30,2,0,0\"><b>\u0627\u0644\u0647\u0627\u064a\u0628\u0631\u0645\u0627\u0631\u0643\u062a\u060c \u0627\u0644\u0645\u0633\u062a\u0644\u0632\u0645\u0627\u062a \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629<\/b><\/td>\n<td data-path-to-node=\"30,2,1,0\">4000K \u0625\u0644\u0649 5000K (\u0645\u062d\u0627\u064a\u062f\u0629\/\u0628\u0627\u0631\u062f\u0629)<\/td>\n<td data-path-to-node=\"30,2,2,0\">\u062e\u0644\u0642 \u0625\u062d\u0633\u0627\u0633 <b>\u0628\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0648\u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629<\/b>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul data-path-to-node=\"31\">\n<li>\n<p data-path-to-node=\"31,0,0\"><b>\u0627\u0644\u062d\u0644 \u0627\u0644\u0639\u0645\u0644\u064a:<\/b> \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0645\u0646\u062a\u062c \u0645\u0631\u062a\u0641\u0639 \u0627\u0644\u0633\u0639\u0631\u060c \u0641\u0636\u0639\u0647 \u062a\u062d\u062a \u0625\u0636\u0627\u0621\u0629 \u062f\u0627\u0641\u0626\u0629 \u0648\u0645\u0631\u0643\u0632\u0629\u060c \u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0645\u062a\u062c\u0631\u0643 \u0645\u062d\u0627\u064a\u062f\u0629.<\/p>\n<\/li>\n<\/ul>\n<h4>\u0627\u0644\u062d\u064a\u0644\u0629 \u0664: \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0648\u062f\u064a\u0629 (Vertical Illumination)<\/h4>\n<p data-path-to-node=\"33\">\u064a\u0631\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0631\u0641\u0648\u0641 \u0648\u0627\u0644\u062c\u062f\u0631\u0627\u0646 \u0642\u0628\u0644 \u0623\u0631\u0636\u064a\u0629 \u0627\u0644\u0645\u062a\u062c\u0631.<\/p>\n<ul data-path-to-node=\"34\">\n<li>\n<p data-path-to-node=\"34,0,0\"><b>\u0643\u064a\u0641\u061f<\/b> \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0633\u0642\u0641\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0635\u0627\u0628\u064a\u062d \u0627\u0644\u062e\u0637\u064a\u0629 \u0627\u0644\u0645\u062b\u0628\u062a\u0629 \u0644\u062f\u064a\u0643 \u062a\u0648\u062c\u0647 \u0627\u0644\u0636\u0648\u0621 \u0628\u0634\u0643\u0644 \u0645\u062a\u062c\u0627\u0646\u0633 \u0648\u062f\u0648\u0646 \u0638\u0644\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u0641\u0648\u0641 \u0648\u0627\u0644\u062c\u062f\u0631\u0627\u0646 \u0627\u0644\u0639\u0645\u0648\u062f\u064a\u0629.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"34,1,0\"><b>\u0644\u0645\u0627\u0630\u0627 \u0647\u064a \u0645\u0624\u062b\u0631\u0629\u061f<\/b> \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0631\u0641\u0648\u0641 \u0645\u0638\u0644\u0645\u0629\u060c \u0641\u0644\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0631\u0626\u064a\u0629. \u0648\u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0648\u062f\u064a\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0645\u062a\u062c\u0631\u0643 \u0625\u0644\u0649 <b>\u0645\u0639\u0631\u0636<\/b>. \u0643\u0645\u0627 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0645\u062b\u0644 \u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0648\u063a\u0631\u0641 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0648\u0636\u0648\u062d \u0627\u0644\u0631\u0641\u0648\u0641.<\/p>\n<\/li>\n<\/ul>\n<div class=\"mceTemp\">\n<dl id=\"attachment_27896\" class=\"wp-caption aligncenter\" style=\"width: 1024px;\" data-mce-style=\"width: 1024px;\">\n<dt class=\"wp-caption-dt\"><a href=\"\/?p=27896\" data-mce-href=\"https:\/\/altonray.com\/ar\/lighting-directs-sales-retail\/%d8%aa%d8%a3%d8%ab%db%8c%d8%b1-%d9%86%d9%88%d8%b1-%d8%a8%d8%a7-cri-%d8%a8%d8%a7%d9%84%d8%a7-%d8%af%d8%b1-%d9%86%d9%85%d8%a7%db%8c%d8%b4-%d8%b1%d9%86%da%af%d9%87%d8%a7%db%8c-%d8%b2%d9%86%d8%af-2\/\"><img decoding=\"async\" class=\"wp-image-27896 size-full\" src=\"https:\/\/altonray.com\/wp-content\/uploads\/2025\/11\/\u062a\u0623\u062b\u06cc\u0631-\u0646\u0648\u0631-\u0628\u0627-CRI-\u0628\u0627\u0644\u0627-\u062f\u0631-\u0646\u0645\u0627\u06cc\u0634-\u0631\u0646\u06af\u200c\u0647\u0627\u06cc-\u0632\u0646\u062f\u0647-\u0648-\u0648\u0627\u0642\u0639\u06cc-\u06cc\u06a9-\u0631\u0648\u0633\u0631\u06cc-\u0627\u0628\u0631\u06cc\u0634\u0645\u06cc.-\u0645\u0634\u062a\u0631\u06cc-\u0628\u0627-\u062f\u06cc\u062f\u0646-\u06a9\u06cc\u0641\u06cc\u062a-\u0648\u0627\u0642\u0639\u06cc-\u0645\u062d\u0635\u0648\u0644\u060c-\u0627\u0639\u062a\u0645\u0627\u062f-\u0628\u06cc\u0634\u062a\u0631\u06cc-\u067e\u06cc\u062f\u0627-\u0645\u06cc\u200c\u06a9\u0646\u062f.jpg\" alt=\"\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0630\u0627\u062a CRI \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0641\u064a \u0639\u0631\u0636 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u062d\u064a\u0629 \u0648\u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0648\u0634\u0627\u062d \u062d\u0631\u064a\u0631\u064a. \u064a\u0643\u062a\u0633\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u062b\u0642\u0629 \u0623\u0643\u0628\u0631 \u0639\u0646\u062f \u0631\u0624\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c.\" width=\"1024\" height=\"559\" data-mce-src=\"https:\/\/altonray.com\/wp-content\/uploads\/2025\/11\/\u062a\u0623\u062b\u06cc\u0631-\u0646\u0648\u0631-\u0628\u0627-CRI-\u0628\u0627\u0644\u0627-\u062f\u0631-\u0646\u0645\u0627\u06cc\u0634-\u0631\u0646\u06af\u200c\u0647\u0627\u06cc-\u0632\u0646\u062f\u0647-\u0648-\u0648\u0627\u0642\u0639\u06cc-\u06cc\u06a9-\u0631\u0648\u0633\u0631\u06cc-\u0627\u0628\u0631\u06cc\u0634\u0645\u06cc.-\u0645\u0634\u062a\u0631\u06cc-\u0628\u0627-\u062f\u06cc\u062f\u0646-\u06a9\u06cc\u0641\u06cc\u062a-\u0648\u0627\u0642\u0639\u06cc-\u0645\u062d\u0635\u0648\u0644\u060c-\u0627\u0639\u062a\u0645\u0627\u062f-\u0628\u06cc\u0634\u062a\u0631\u06cc-\u067e\u06cc\u062f\u0627-\u0645\u06cc\u200c\u06a9\u0646\u062f.jpg\" data-mce- title=\"\" srcset=\"https:\/\/altonray.com\/wp-content\/uploads\/2025\/11\/\u062a\u0623\u062b\u06cc\u0631-\u0646\u0648\u0631-\u0628\u0627-CRI-\u0628\u0627\u0644\u0627-\u062f\u0631-\u0646\u0645\u0627\u06cc\u0634-\u0631\u0646\u06af\u200c\u0647\u0627\u06cc-\u0632\u0646\u062f\u0647-\u0648-\u0648\u0627\u0642\u0639\u06cc-\u06cc\u06a9-\u0631\u0648\u0633\u0631\u06cc-\u0627\u0628\u0631\u06cc\u0634\u0645\u06cc.-\u0645\u0634\u062a\u0631\u06cc-\u0628\u0627-\u062f\u06cc\u062f\u0646-\u06a9\u06cc\u0641\u06cc\u062a-\u0648\u0627\u0642\u0639\u06cc-\u0645\u062d\u0635\u0648\u0644\u060c-\u0627\u0639\u062a\u0645\u0627\u062f-\u0628\u06cc\u0634\u062a\u0631\u06cc-\u067e\u06cc\u062f\u0627-\u0645\u06cc\u200c\u06a9\u0646\u062f.jpg 1024w, https:\/\/altonray.com\/wp-content\/uploads\/2025\/11\/\u062a\u0623\u062b\u06cc\u0631-\u0646\u0648\u0631-\u0628\u0627-CRI-\u0628\u0627\u0644\u0627-\u062f\u0631-\u0646\u0645\u0627\u06cc\u0634-\u0631\u0646\u06af\u200c\u0647\u0627\u06cc-\u0632\u0646\u062f\u0647-\u0648-\u0648\u0627\u0642\u0639\u06cc-\u06cc\u06a9-\u0631\u0648\u0633\u0631\u06cc-\u0627\u0628\u0631\u06cc\u0634\u0645\u06cc.-\u0645\u0634\u062a\u0631\u06cc-\u0628\u0627-\u062f\u06cc\u062f\u0646-\u06a9\u06cc\u0641\u06cc\u062a-\u0648\u0627\u0642\u0639\u06cc-\u0645\u062d\u0635\u0648\u0644\u060c-\u0627\u0639\u062a\u0645\u0627\u062f-\u0628\u06cc\u0634\u062a\u0631\u06cc-\u067e\u06cc\u062f\u0627-\u0645\u06cc\u200c\u06a9\u0646\u062f-300x164.jpg 300w, https:\/\/altonray.com\/wp-content\/uploads\/2025\/11\/\u062a\u0623\u062b\u06cc\u0631-\u0646\u0648\u0631-\u0628\u0627-CRI-\u0628\u0627\u0644\u0627-\u062f\u0631-\u0646\u0645\u0627\u06cc\u0634-\u0631\u0646\u06af\u200c\u0647\u0627\u06cc-\u0632\u0646\u062f\u0647-\u0648-\u0648\u0627\u0642\u0639\u06cc-\u06cc\u06a9-\u0631\u0648\u0633\u0631\u06cc-\u0627\u0628\u0631\u06cc\u0634\u0645\u06cc.-\u0645\u0634\u062a\u0631\u06cc-\u0628\u0627-\u062f\u06cc\u062f\u0646-\u06a9\u06cc\u0641\u06cc\u062a-\u0648\u0627\u0642\u0639\u06cc-\u0645\u062d\u0635\u0648\u0644\u060c-\u0627\u0639\u062a\u0645\u0627\u062f-\u0628\u06cc\u0634\u062a\u0631\u06cc-\u067e\u06cc\u062f\u0627-\u0645\u06cc\u200c\u06a9\u0646\u062f-768x419.jpg 768w, https:\/\/altonray.com\/wp-content\/uploads\/2025\/11\/\u062a\u0623\u062b\u06cc\u0631-\u0646\u0648\u0631-\u0628\u0627-CRI-\u0628\u0627\u0644\u0627-\u062f\u0631-\u0646\u0645\u0627\u06cc\u0634-\u0631\u0646\u06af\u200c\u0647\u0627\u06cc-\u0632\u0646\u062f\u0647-\u0648-\u0648\u0627\u0642\u0639\u06cc-\u06cc\u06a9-\u0631\u0648\u0633\u0631\u06cc-\u0627\u0628\u0631\u06cc\u0634\u0645\u06cc.-\u0645\u0634\u062a\u0631\u06cc-\u0628\u0627-\u062f\u06cc\u062f\u0646-\u06a9\u06cc\u0641\u06cc\u062a-\u0648\u0627\u0642\u0639\u06cc-\u0645\u062d\u0635\u0648\u0644\u060c-\u0627\u0639\u062a\u0645\u0627\u062f-\u0628\u06cc\u0634\u062a\u0631\u06cc-\u067e\u06cc\u062f\u0627-\u0645\u06cc\u200c\u06a9\u0646\u062f-450x246.jpg 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/dt>\n<dd class=\"wp-caption-dd\">\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0630\u0627\u062a CRI \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0641\u064a \u0639\u0631\u0636 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u062d\u064a\u0629 \u0648\u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0648\u0634\u0627\u062d \u062d\u0631\u064a\u0631\u064a. \u064a\u0643\u062a\u0633\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u062b\u0642\u0629 \u0623\u0643\u0628\u0631 \u0639\u0646\u062f \u0631\u0624\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c.<\/dd>\n<\/dl>\n<\/div>\n<h4>\u0627\u0644\u062d\u064a\u0644\u0629 \u0665: \u0625\u0646\u0634\u0627\u0621 \u00ab\u0645\u0633\u0627\u0631 \u062f\u0627\u0641\u0626\u00bb \u0646\u062d\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0631\u0628\u062d\u0629<\/h4>\n<p data-path-to-node=\"36\">\u064a\u062d\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0633\u0627\u0631 \u062d\u0631\u0643\u062a\u0647\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 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Light \u0645\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0627\u0644\u064a.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"37,1,0\"><b>\u0627\u0644\u062d\u0644 \u0627\u0644\u0641\u0627\u062e\u0631:<\/b> \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0623\u062d\u0630\u064a\u0629\u060c \u0648\u062c\u0651\u0647 \u0627\u0644\u0636\u0648\u0621 \u0645\u0646 \u0627\u0644\u0623\u0633\u0641\u0644 \u0646\u062d\u0648 \u0627\u0644\u062c\u062f\u0627\u0631 \u0627\u0644\u062e\u0644\u0641\u064a \u0644\u062a\u0628\u0631\u0632 \u0627\u0644\u0623\u062d\u0630\u064a\u0629 \u0648\u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062a\u0628\u0639 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0636\u0648\u0626\u064a.<\/p>\n<\/li>\n<\/ul>\n<hr data-path-to-node=\"38\">\n<h3>\u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u062b\u0627\u0644\u062b: \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 (FAQ) \u062d\u0648\u0644 \u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u062a\u0627\u062c\u0631<\/h3>\n<p style=\"text-align: justify;\" data-mce-style=\"text-align: justify;\">        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h2>\u0661. \u0645\u0627 \u0645\u062f\u0649 \u0633\u0637\u0648\u0639 \u063a\u0631\u0641\u0629 \u062a\u0628\u062f\u064a\u0644 \u0627\u0644\u0645\u0644\u0627\u0628\u0633\u061f<\/h2>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\t\u0627\u0644\u0625\u062c\u0627\u0628\u0629: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u063a\u0631\u0641\u0629 \u062a\u0628\u062f\u064a\u0644 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0645\u0636\u0627\u0621\u0629 \u062c\u064a\u062f\u064b\u0627 (\u062d\u0648\u0627\u0644\u064a 500 \u0644\u0648\u0643\u0633)\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0630\u0627\u062a CRI \u0623\u0639\u0644\u0649 \u0645\u0646 90. \u0643\u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0623\u062a\u064a \u0627\u0644\u0636\u0648\u0621 \u0645\u0646 \u0639\u062f\u0629 \u0627\u062a\u062c\u0627\u0647\u0627\u062a (\u0645\u0646 \u0627\u0644\u0623\u0639\u0644\u0649 \u0648\u0627\u0644\u062c\u0648\u0627\u0646\u0628) \u0644\u062a\u062c\u0646\u0628 \u0638\u0647\u0648\u0631 \u0627\u0644\u0638\u0644\u0627\u0644 \u0627\u0644\u0645\u0632\u0639\u062c\u0629 \u0639\u0644\u0649 \u062c\u0633\u0645 \u0627\u0644\u0639\u0645\u064a\u0644. \u0648\u0647\u0630\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0635\u0648\u0631\u064b\u0627 \u0623\u0641\u0636\u0644 \u0644\u0645\u0638\u0647\u0631\u0647 \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u062a\u0631\u062f\u062f\u0647 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621.                     <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h2>\u0662. \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u0644\u0627\u0628\u0633\u060c \u0647\u0644 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u062f\u0627\u0641\u0626\u0629 \u0623\u0641\u0636\u0644 \u0623\u0645 \u0627\u0644\u0645\u062d\u0627\u064a\u062f\u0629\u061f<\/h2>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\t\u0627\u0644\u0625\u062c\u0627\u0628\u0629: \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0648\u0627\u0644\u0628\u0648\u062a\u064a\u0643\u0627\u062a\u060c \u062a\u064f\u0641\u0636\u0644 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u062f\u0627\u0641\u0626\u0629 (3000K) \u0644\u0623\u0646\u0647\u0627 \u062a\u062e\u0644\u0642 \u0625\u062d\u0633\u0627\u0633\u064b\u0627 \u0628\u0627\u0644\u062f\u0641\u0621 \u0648\u0627\u0644\u062c\u0648\u062f\u0629. \u0623\u0645\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629\u060c \u0641\u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u062d\u0627\u064a\u062f\u0629 (4000K) \u0623\u0641\u0636\u0644 \u0644\u0623\u0646\u0647\u0627 \u062a\u0645\u0646\u062d \u0625\u062d\u0633\u0627\u0633\u064b\u0627 \u0628\u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629.                     <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h2>\u0663. \u0645\u0627 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u0628\u0628\u0647\u0627 \u0627\u0644\u0648\u0647\u062c (Glare) \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631\u061f<\/h2>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\t\u0627\u0644\u0625\u062c\u0627\u0628\u0629: \u0627\u0644\u0648\u0647\u062c \u064a\u0645\u0646\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a! \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0635\u0627\u0628\u064a\u062d \u0633\u0627\u0637\u0639\u0629 \u0648\u0645\u0633\u0628\u0628\u0629 \u0644\u0644\u0648\u0647\u062c\u060c \u0641\u0633\u064a\u0631\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u0638\u0631\u0647 \u0633\u0631\u064a\u0639\u064b\u0627 \u0628\u0639\u064a\u062f\u064b\u0627 \u0639\u0646\u0647\u0627 \u0648\u064a\u062a\u062c\u0646\u0628 \u0627\u0644\u0631\u0641. \u0644\u0630\u0644\u0643\u060c \u064a\u064f\u0646\u0635\u062d \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0635\u0627\u0628\u064a\u062d \u0630\u0627\u062a UGR \u0645\u0646\u062e\u0641\u0636 \u0623\u0648 \u0645\u0635\u0627\u0628\u064a\u062d \u0645\u0639\u0644\u0642\u0629 \u0645\u0632\u0648\u062f\u0629 \u0628\u0646\u0627\u0634\u0631 \u0636\u0648\u0621 (\u063a\u0637\u0627\u0621 \u0645\u0637\u0641\u064a).                     <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h2>\u0664. \u0645\u0627 \u0646\u0648\u0639 \u0627\u0644\u0645\u0635\u0627\u0628\u064a\u062d \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0625\u0636\u0627\u0621\u0629 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0639\u0631\u0636\u061f<\/h2>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\t\u0627\u0644\u0625\u062c\u0627\u0628\u0629: \u062a\u064f\u0639\u062f \u0645\u0635\u0627\u0628\u064a\u062d Spot Light \u0627\u0644\u0645\u0633\u0627\u0631\u064a\u0629 (Track Lights) \u0648\u0627\u0644\u0643\u0634\u0627\u0641\u0627\u062a LED \u0623\u0641\u0636\u0644 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a. \u0648\u062a\u062a\u0645\u064a\u0632 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0627\u0628\u064a\u062d \u0628\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0636\u0628\u0637 \u0632\u0627\u0648\u064a\u0629 \u0648\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0625\u0636\u0627\u0621\u0629. \u0648\u0644\u062c\u0639\u0644 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0639\u0631\u0636 \u0644\u0627\u0641\u062a\u0629 \u0644\u0644\u0646\u0638\u0631 \u062d\u0642\u064b\u0627\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0625\u0636\u0627\u0621\u0629 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0639\u0631\u0636 \u0623\u0643\u062b\u0631 \u0633\u0637\u0648\u0639\u064b\u0627 \u0628\u0645\u0642\u062f\u0627\u0631 10 \u0645\u0631\u0627\u062a \u0645\u0646 \u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0634\u0627\u0631\u0639 \u0644\u064a\u0644\u064b\u0627.                     <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t\n<script type=\"application\/ld+json\">\n    {\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"\u0661. \u0645\u0627 \u0645\u062f\u0649 \u0633\u0637\u0648\u0639 \u063a\u0631\u0641\u0629 \u062a\u0628\u062f\u064a\u0644 \u0627\u0644\u0645\u0644\u0627\u0628\u0633\u061f\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"\u0627\u0644\u0625\u062c\u0627\u0628\u0629: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u063a\u0631\u0641\u0629 \u062a\u0628\u062f\u064a\u0644 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0645\u0636\u0627\u0621\u0629 \u062c\u064a\u062f\u064b\u0627 (\u062d\u0648\u0627\u0644\u064a 500 \u0644\u0648\u0643\u0633)\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0630\u0627\u062a CRI \u0623\u0639\u0644\u0649 \u0645\u0646 90. \u0643\u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0623\u062a\u064a \u0627\u0644\u0636\u0648\u0621 \u0645\u0646 \u0639\u062f\u0629 \u0627\u062a\u062c\u0627\u0647\u0627\u062a (\u0645\u0646 \u0627\u0644\u0623\u0639\u0644\u0649 \u0648\u0627\u0644\u062c\u0648\u0627\u0646\u0628) \u0644\u062a\u062c\u0646\u0628 \u0638\u0647\u0648\u0631 \u0627\u0644\u0638\u0644\u0627\u0644 \u0627\u0644\u0645\u0632\u0639\u062c\u0629 \u0639\u0644\u0649 \u062c\u0633\u0645 \u0627\u0644\u0639\u0645\u064a\u0644. \u0648\u0647\u0630\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0635\u0648\u0631\u064b\u0627 \u0623\u0641\u0636\u0644 \u0644\u0645\u0638\u0647\u0631\u0647 \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u062a\u0631\u062f\u062f\u0647 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"\u0662. \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u0644\u0627\u0628\u0633\u060c \u0647\u0644 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u062f\u0627\u0641\u0626\u0629 \u0623\u0641\u0636\u0644 \u0623\u0645 \u0627\u0644\u0645\u062d\u0627\u064a\u062f\u0629\u061f\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"\u0627\u0644\u0625\u062c\u0627\u0628\u0629: \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0648\u0627\u0644\u0628\u0648\u062a\u064a\u0643\u0627\u062a\u060c \u062a\u064f\u0641\u0636\u0644 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u062f\u0627\u0641\u0626\u0629 (3000K) \u0644\u0623\u0646\u0647\u0627 \u062a\u062e\u0644\u0642 \u0625\u062d\u0633\u0627\u0633\u064b\u0627 \u0628\u0627\u0644\u062f\u0641\u0621 \u0648\u0627\u0644\u062c\u0648\u062f\u0629. \u0623\u0645\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629\u060c \u0641\u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u062d\u0627\u064a\u062f\u0629 (4000K) \u0623\u0641\u0636\u0644 \u0644\u0623\u0646\u0647\u0627 \u062a\u0645\u0646\u062d \u0625\u062d\u0633\u0627\u0633\u064b\u0627 \u0628\u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"\u0663. \u0645\u0627 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u0628\u0628\u0647\u0627 \u0627\u0644\u0648\u0647\u062c (Glare) \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631\u061f\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"\u0627\u0644\u0625\u062c\u0627\u0628\u0629: \u0627\u0644\u0648\u0647\u062c \u064a\u0645\u0646\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a! \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0635\u0627\u0628\u064a\u062d \u0633\u0627\u0637\u0639\u0629 \u0648\u0645\u0633\u0628\u0628\u0629 \u0644\u0644\u0648\u0647\u062c\u060c \u0641\u0633\u064a\u0631\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u0638\u0631\u0647 \u0633\u0631\u064a\u0639\u064b\u0627 \u0628\u0639\u064a\u062f\u064b\u0627 \u0639\u0646\u0647\u0627 \u0648\u064a\u062a\u062c\u0646\u0628 \u0627\u0644\u0631\u0641. \u0644\u0630\u0644\u0643\u060c \u064a\u064f\u0646\u0635\u062d \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0635\u0627\u0628\u064a\u062d \u0630\u0627\u062a UGR \u0645\u0646\u062e\u0641\u0636 \u0623\u0648 \u0645\u0635\u0627\u0628\u064a\u062d \u0645\u0639\u0644\u0642\u0629 \u0645\u0632\u0648\u062f\u0629 \u0628\u0646\u0627\u0634\u0631 \u0636\u0648\u0621 (\u063a\u0637\u0627\u0621 \u0645\u0637\u0641\u064a).\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"\u0664. \u0645\u0627 \u0646\u0648\u0639 \u0627\u0644\u0645\u0635\u0627\u0628\u064a\u062d \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0625\u0636\u0627\u0621\u0629 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0639\u0631\u0636\u061f\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"\u0627\u0644\u0625\u062c\u0627\u0628\u0629: \u062a\u064f\u0639\u062f \u0645\u0635\u0627\u0628\u064a\u062d Spot Light \u0627\u0644\u0645\u0633\u0627\u0631\u064a\u0629 (Track Lights) \u0648\u0627\u0644\u0643\u0634\u0627\u0641\u0627\u062a LED \u0623\u0641\u0636\u0644 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a. \u0648\u062a\u062a\u0645\u064a\u0632 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0627\u0628\u064a\u062d \u0628\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0636\u0628\u0637 \u0632\u0627\u0648\u064a\u0629 \u0648\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0625\u0636\u0627\u0621\u0629. \u0648\u0644\u062c\u0639\u0644 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\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0625\u0646\u062a\u0627\u062c \u0623\u0646\u0638\u0645\u0629 \u0625\u0636\u0627\u0621\u0629 LED\u060c \u062a\u0648\u0641\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0645\u0635\u0627\u0628\u064a\u062d Spot Light \u0627\u0644\u0645\u0633\u0627\u0631\u064a\u0629\u060c \u0648\u0645\u0635\u0627\u0628\u064a\u062d \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0630\u0627\u062a CRI \u0623\u0639\u0644\u0649 \u0645\u0646 90\u060c \u0648\u0627\u0644\u0643\u0634\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u0631\u0643\u0632\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0648\u0627\u0644\u0641\u0627\u062e\u0631\u0629. \u0641\u0631\u064a\u0642 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0644\u062f\u064a\u0646\u0627 \u0645\u0633\u062a\u0639\u062f 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\u0628\u0627\u0626\u0639 \u0635\u0627\u0645\u062a \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u060c \u062a\u064f\u0639\u062f \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0631\u0641\u0648\u0641 \u0645\u0647\u0645\u0629\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0630\u064a \u064a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u062c\u0639\u0644\u0647\u0645 \u064a\u062a\u0648\u0642\u0641\u0648\u0646 \u0648\u064a\u0634\u062c\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0647\u0648 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0641\u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0644\u064a\u0633\u062a \u0645\u062e\u0635\u0635\u0629 \u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0647\u064a \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0644\u0640 \u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 (Perceived Value)\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a 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